Sanoma Media Netherlands acquires Hemels Publishers
Sanoma Media Netherlands is acquiring Hemels Publishers, one of the leading custom media companies in The Netherlands. This acquisition enforces Sanoma’s position in the fast-growing custom media market. Hemels Publishers will remain based in Hilversum, with its full staff. Jeroen Hemels, General Director of Hemels Publishers, will start reporting to the COO Print of Sanoma Media Netherlands, Henk Scheenstra.
Hemels differentiates itself from other custom media companies through its ability to create regional translations of the magazines developed for their customers. The added value for Sanoma Media Netherlands comes from synergies created by complementing Hemels’ custom media knowledge with Sanoma’s digital media expertise. This combination creates an even more appealing business offering, opening up opportunities to grow market share in custom media more quickly.
“Hemels is a strong company with a beautiful and broad portfolio,” comments Henk Scheenstra, COO Print Sanoma Media Netherlands. “Hemels has proven to be able to develop long-lasting relationships with its customers. They are also very skilled at creating loyalty magazines for brands like Mercedes-Benz and KLM. Together with their ability to segment editorial content to regional areas Hemels has unique competencies. We are adding our custom media activation expertise and digital knowledge to the mix. Hemels and Sanoma are combining forces optimally, enabling us to offer cross media custom media activities.”
Jeroen Hemels, General Director Hemels Publishers: “Direct communication to stakeholders is increasingly important for brands. This drives the custom media market’s rapid growth. At the same time, digital media will become more and more important next to print media. Sanoma Media Netherlands has the digital expertise, enabling Hemels to grow strongly in the coming years. This digital expertise is good for all our customers. Also our staff benefits from this acquisition by Sanoma Media: sharing knowledge, more opportunities for development. That’s why I am proud that we are teaming up with the magazine and digital media expert of The Netherlands. I am looking forward to an inspiring cooperation.”
Sanoma Media Netherlands is a business of Sanoma Media, the international media Division of the Sanoma Group.