Sanoma Acquires Cashback Marketing Companies Scoupy and Kortingisleuk.nl
Sanoma Corporation, Press Release, 1 June 2016 at 09:00 CET+1
Sanoma has acquired the Dutch cashback marketing companies Scoupy and Kortingisleuk.nl. The companies will be merged and will continue to operate under the Scoupy brand as the largest Dutch cashback platform. On those platforms consumers can try new products from selected brands and thereby recover a portion or even the entire purchase price.
The acquisition strengthens Sanoma Media BeNe’s product offering towards consumer goods companies and fits their strategy as a marketing solutions provider to its advertisers.
“Customers of Scoupy and Kortingisleuk.nl are often the same people that our advertisers want to reach as well,” says Peter de Mönnink, CEO of Sanoma Media BeNe. “Scoupy will provide us data on what the users’ interests are. With the available data, and within the legal framework, we can then help our advertisers target their offers and campaigns very efficiently to consumers. Data and personalisation are increasingly important in the media business.”
Scoupy has over 1.2 million app downloads and Kortingisleuk.nl around 500,000 regular users. Sanoma has been a minority shareholder in Scoupy since 2012.
Sanoma’s Investor Relations, Pekka Rouhiainen, tel. +358 40 739 5897
Sanoma is an inspiring, relevant and trusted consumer media and learning company. Ever since its formation in 1889, the company has held creativity and independent thinking at its core in order to deliver high-quality content in new and different ways.
Sanoma’s consumer media business provides consumers with engaging and personalised content through cross-media brands that touch their lives. Sanoma’s close relationships with its consumers enable the company to offer unique value-added marketing solutions to its business partners.
Sanoma Learning’s learning solutions enable teachers to excel at developing the talents of every child, creating opportunities for children to advance their prospects in life.
With operating companies in Finland, the Netherlands, Belgium, Poland and Sweden, Sanoma realised net sales of more than EUR 1.7 billion in 2015. The company employed over 6,000 employees.