Fokus Media Finland to acquire Geo from Sanoma
Sanoma Lifestyle will divest its Geo magazine in order to focus on its community-based lifestyle media.
Geo, an international reportage magazine published under a licence from G+J International Magazines will be transferred from Sanoma to Fokus Media Finland on 1 September 2015. As a result of this transaction, two employees will move from Sanoma to Fokus Media Finland. Fokus Media was founded last year and publishes five magazines: Auto Bild Suomi, GTi-Magazine, V8-Magazine, Glorian Antiikki and Pelit.
In line with its strategy, Sanoma Lifestyle brings together Finnish women, families and those aged 55 and over to discuss beauty, fashion, parenting, well-being, food and current affairs. This Sanoma business unit is a strong market leader among all of its three core target groups, and reaches around two million Finns in total via various channels (National Media Survey: Consumers 2014).
“We want to lead the way in multichannel lifestyle media and are focused on building communities, services, events and commercial solutions around our leading brands. Geo had no natural place in our portfolio. We are happy to have found a new home for Geo at Fokus Media Finland, a publisher specialising in special and hobby magazines,” says Kaisa Ala-Laurila, President, Sanoma Lifestyle.
Sanoma Lifestyle recently launched its menaiset.fi and kodinkuvalehti.fi websites, which are strongly community-based. During the last six months, it has also revamped the Matkaopas, Sport and Glorian Ruoka & Viini magazines. Magazines ET and Gloria will be renewed in the autumn. In addition, the business unit is piloting several mobile service concepts, such as Mun Treenari and Vauva Neuvolachat.
Sanoma Lifestyle – shared experiences Shared experiences, moments and feelings. That is what tomorrow’s lifestyle media is made of. Sanoma Lifestyle brings together Finnish women, families and those aged 55 and over to discuss beauty, fashion, parenting, well-being, food and current topics. We lead the way in effective media combinations and build communities, services, events and commercial solutions around our popular brands. We offer superior access to our core target groups at every stage of their lives. We reach around two million Finns, including 1.5 million women.