Outlook

Outlook for 2018

New outlook (published on 11 October):

In 2018, Sanoma expects that the Group’s consolidated net sales adjusted for structural changes will be slightly below 2017, and operational EBIT margin will be above 14%.

Main reason for the improved 2018 outlook is good performance and profitability development in Sanoma Media Netherlands and Sanoma Learning while the performance of Sanoma Media Finland is stable.

The outlook is based on an assumption of the consumer confidence and advertising markets in the Netherlands and Finland being in line with that of 2017.

Previous outlook (given on 6 February 2018 and repeated on 24 July 2018):

In 2018, Sanoma expects that the Group’s consolidated net sales adjusted for structural changes will be slightly below 2017, and operational EBIT margin will be around 14%.

The outlook is based on an assumption of the consumer confidence and advertising markets in the Netherlands and Finland being in line with that of 2017.
Sanoma’s Half-Year Report 2018

 

Outlooks for 2017 (archive)