Media Finland as a business

Sanoma Media Finland is the leading media company in Finland, reaching 97% of all Finns weekly. We provide information, experiences, inspiration and entertainment through multiple media platforms: newspapers, TV, radio, events, magazines, online and mobile channels. We have leading brands and services, like Helsingin Sanomat, Ilta-Sanomat, Aamulehti, Me Naiset, Aku Ankka, Nelonen, Ruutu and Radio Suomipop. For advertisers, we are a trusted partner with insight, impact and reach.

Our mission is to provide domestic media for generations to come. Our journalistic content supports freedom of speech and independent information gathering, local entertainment contributes to shared values and experiences, and responsible advertising supports local economic growth.

Long-term financial targets

Sanoma Media Finland Target 2019
Comparable net sales growth +/-2% -2%
Operational EBIT margin excl. PPA 12-14% 12.0%

We focus on three strategic core businesses which we want to strengthen organically and through M&A

We have combined leading news brands and strong feature brands to News & Feature to attract new subscribers. We focus on growing both the digitally active subscription base and the daily national reach.

> Digital transformation reduces net sales but increases margin contribution per incremental subscriber.

> Helsingin Sanomat subscription base has grown for three years in a row. Total number of subscriptions is 397k (end of 2019), of which more than 100k are purely digital. Feature content behind the paywall improves retention and brings new subscribers. Future success in digital requires scale.

> Acquiring leading regional newspapers Aamulehti and Satakunnan kansa as well as thirteen smaller newspapers from Alma Media at the end of April 2020 supports the growth of our digital news subscription base.

> The print and online tabloid Ilta-Sanomat reaches the whole Finland, provides easy and free online access to curated news and has stable net sales through increasing digital advertising.


We have leading positions in three key areas of entertainment: TV & video-on-demand, radio & audio-on-demand and live events.

> Our Total TV strategy enables us to flexibly follow the consumer from linear TV to VOD, which has led to strong growth in SVOD business.

> We are experiencing strong growth in the use of Supla, our audio-on-demand service and have successfully launched subscription-based Supla+ in spring 2020.

> We have strengthened our position in live events having now a solid portfolio of festivals. We have interest to grow, our market share being only 10% of a fragmented market, and we focus on long-term brand building over one-off concerts.



We serve our B2B customers with insight and innovative ideas for advertising and help them to reach both the large audiences as well as all relevant target groups.

> Our full range media portfolio generates unique mass reach and consumer insight also in regional markets. We reach 97% of Finns every week.

> 75% of our advertising is non-print and we see fastest growth in online advertising.

Group's net sales split

Financial Analysis Tool

Operating environment

Corona pandemic impacts - Q&A