Global megatrends impacting our business
Accelerating digitalisation and responsible use of AI continue to transform learning and media ecosystems
- Trusted brands and digital destinations becoming increasingly valuable
- Sufficient investments and sustainable financial performance during digital era require scale and integrity in the use of data and AI
Rising inequalities call for a focus on enhancing equality
- Learning and media content are key in enhancing diversity and inclusion in society
- Diverse employees, who feel included and engaged in their workplace, deliver better results
Challenging economic and geopolitical environment with increasing importance of both global and local
- Continuing challenges in economic growth, development and geopolitical tensions
- Digital content increasingly crosses national borders enhancing globalisation
- At the same time, continued meaning of local aspects and impact both in learning and media
- Developing demography and migration transform the consumption of learning and media content in the long run
Climate crisis requires more urgent action
- Learning and media content play a key role in increasing fact-based public knowledge
- Ambitious corporate climate action and responsible business practices lead the way to a low-carbon economy, boost innovation and drive sustainable growth
Our balanced business portfolio helps mitigating changes in the operating environment
Sales of learning services as well as B2C subscriptions and single copies together contribute to over 75% of the Group's net sales. Share of advertising has declined: digital advertising corresponds to approx. 12% and print advertising to approx. 3% of total net sales.
Group net sales by category, %
