Advertising market development

Finnish advertising market development by media groups for the years 2020 and 2019 are presented in the tables  below.

2020 January February March April May
June Cumulative
Total -2.8% -0.7% -15.5% -42.8% -42.2%
-27.7% -24.4%
Newspapers -8.6% -12.0% -31.9% -50.1% -46.1% -25.4% -30.8%
Freesheet -19.2% -15.6% -37.2% -53.7% -52.3% -38.7% -37.5%
Magazines -2.6% -8.8% -13.9% -18.2% -42.8% -28.7% -20.9%
TV -5.1% 2.2% -6.5% -39.6% -37.0% -22.8% -20.3%
Radio 4.6% -6.1% -22.3% -48.2% -47.2% -32.6% -29.1%
Online 0.2% 10.0% -1.3% -26.0% -26.0% -15.1% -11.5%
Movies -37.8% -10.4% -36.5% -97.6% -100.0% -88.9% -60.2%
Outdoor 13.2% 17.4% -10.3% -68.6% -72.6% -59.3% -35.5%

Latest press releases regarding the advertising market development

16 July 2020: Finnish advertising market declined by 28% in June 2020, Sanoma outperformed the market
18 June 2020: Finnish advertising market declined by 42% in May 2020, Sanoma outperformed the market
20 May 2020: Finnish advertising market declined by 43% in April 2020, Sanoma outperformed the market

Sanoma has estimated the impact of the current corona virus pandemic on its business. Read more here.

2019 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Cumulative
Total 0.2% -4.4% -1.2% 12.8% 1.1% -0.2% 1.3% -2.0% -3.6% -3.9% -6.3% -5.7% -1.1%
Magazines -34% 0.3% -9.2% 1.8% -3.0% -3.4% -7.9% -11.0% -6.3% -8.1% -17.0% -8.4% -6.5%
Newspapers -9.2% -7.3% -7.2% 9.5% -6.2% -13.2% -16.3% -10.0% -12.7% -15.0% -7.1% -11.4% -8.5%
Freesheet -8.6% 2.3% 5.1% 17.1% -4.9% -10.9% 3.4% -11.1% -14.3% -1.7% -6.4% -16.8% -4.0%
TV 1.0% -12.0% -7.6% 6.5% -4.4% 1.3% 3.7% -8.2% -6.0% -5.0% -11.8% -8.0% -4.7%
Radio -2.9% 7.4% 13.1% 13.0% 11.2% 5.4% 6.5% 3.3% 7.6% -0.4% -3.3% 9.1% 6.1%
Outdoor 15.3% 11.4% 26.2% 68.3% 17.1% 21.2% 20.4% 37.6% 9.8% 12.5% 6.5% 0.5% 19.2%
Movies 24.3% 49.4% 10.7% 57.4% 63.7% -1.9% 109.2% -19.9% 7.6% -3.1% -21.6% 2.1 % 14.4%
Online 8.9% -4.5% 1.8% 9.1% 10.2% 6.1% 8.4% 6.4% 4.6% 3.0% 0.0% -0.3% 4.2%

Source: Kantar TNS