Sanoma consists of two strong and focused businesses, one of the leading K12 education businesses globally and a market-leading cross-media business in Finland. We aim to further strengthen our #1 position in European K12 learning services while looking for selective growth globally through M&A. Within our Finnish media business, we continue our successful digital transformation in our focus areas, News & feature, Entertainment and B2B marketing solutions, while increasing the profitability.
We have an ambitious strategy for sustainable, profitable growth
Our purpose
Through learning and media, we have a positive impact on the lives of millions of people every day
Our ambition
Group net sales over EUR 2 billion by 2030 with at least 75% coming from the learning business.
In our learning business we focus on K12, which is an attractive, stable and resilient market. We have a full portfolio of printed and digital learning products and services that we constantly develop and we see synergies from harmonising digital platforms and technology across our operating countries. Through our deep understanding of teachers’ and schools’ needs, we create high impact learning solutions for today and tomorrow.
With our media business we reach 97% of all Finns every week by providing trusted Finnish journalism and inspiring entertainment. For advertisers we provide powerful marketing opportunities through our reach and consumer insight. We consider independent and trusted media essential for an open and democratic society. We want to be present in the daily lives of our customers, exactly where and when they want to consume our content and services – digitally or in print.
We have defined a Sustainability Strategy that emphasises the positive impact of learning and media on society. Read more about inclusive learning and sustainable media.
We think and work according to our organisational values
We always look ahead.
We are eager to know what is around the corner.
We are future oriented.
We share views, and urge others to share views, opinions and experiences. We speak up.
We engage people, involve, and activate people with things that matter to them.
We make it happen and aim to create an impact every day. We are agile.
