Through active dialogue, we strive to better understand our business environment and develop sustainability actions. Our primary stakeholder groups are:

  • Learning customers and end-users (schools, teachers and students)
  • Media Finland end-users, consumers and customers
  • Own employees and freelancers
  • Supply chain partners and their employees
  • Analysts and shareholders
  • Governmental organisations: policymakers and legislators
  • Non-governmental organizations and industry associations
  • Other such as local communities, universities and research organisations

Our engagement is primarily managed by our Investor Relations and Sustainability Team under the CFO together with our Public Affairs Officer. The company's business functions are responsible for cooperation with their respective customers. 

Material sustainability topics

Given the nature of our business, material issues do not change annually, and therefore our Sustainability Strategy is set for the long-term.  In 2024, Sanoma conducted a double materiality assessment to review material topics. 

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We take action through networks and initiatives 

  • Global Compact, worlds largest UN corporate responsibility initiative and its Finnish network support businessess in their sustainability work
  • Responsible Media Forum (RMF), a partnership between leading media companies to identify and take action on the social and environmental challenges facing the sector
  • FIBS, Finland's leading corporate responsibility network, also a membership in FIBS' Diversity Charter Finland  
  • CLC (Climate Leadership Coalition), a partnership of Finnish businesses and research organizations to respond to climate change

We cooperate with trade associations