Annually, Sanoma supports carefully selected partners with donations to strengthen its positive impact on society and local communities, and reinforce the Sanoma brand. These partners can be international, national and local organisations or activities that represent values important to Sanoma. Consistent with our ethical standards, we are transparent about our contributions and do not make donations to political or religious movements or representatives nor to purposes that are unethical or illegal. We comply with applicable laws and regulations in making donations and ensure that there is no misuse or corrupt purposes. Our donations and sponshorship is guided by Sanoma´s Donations and Sponshorship Policy.
Our donations 2022-2023
In 2022, there was no new donation reserve proposed to the Annual General Meeting. The Board of Directors used its discretion and donation reserve from earlier years in supporting the Red Cross and several other initiatives with donations to help the relief work in Ukraine. In future years Sanoma will continue supporting communities through other types of cooperative initiatives related to for example literacy, media literacy and equal access to education. In 2022, donations and community investments amounted to EUR 88,000.
Our donations 2021
Freedom of speech and media education
- Supporting and developing the field of research and practices concerning media education, contributing to the public debate, promoting freedom of speech and providing opportunities to share media education experiences
- Donation to European Publishers Council, 15,000 euros
- Donation to the International Press Institute, 15,000 euros
Climate change and environment
- Donation to the John Nurminen Foundation to support protection of the Baltic Sea and its heritage for future generations, 155,000 euros
- Donations to Climate Leadership Coalition, 11,000 euros
Education, social wellbeing and preventing exclusion
- Donation to Helsinki Deaconess Foundation, Vamos-project, 30,000 euros
Our donations 2020
- Donation to support fund for artists through The Finnish Music Foundation / Musiikinedistämissäätiö (e.g. performing artists, song writers, composers), 342,500 euros
- Donations to Climate Leadership Coalition and Nature and Game management Trust Finland, 20,000 euros
- Donation to World Press Photo exhibition in Helsinki, 15,000 euros
- Donation to European Publishers Council e.g. Supporting and developing the field of research and practices concerning media education, contributing to the public debate and providing opportunities to share media education experiences, 30,000 euros
- Donation to Helsinki Deaconess Foundation, Vamosproject, 30,000 euros
