Sanoma Media Netherlands has reached an agreement with Reshift to sell the comparison website Kieskeurig.nl. The sale is subject to approval of the Works Council.Kieskeurig.nl’s net sales in 2016 were EUR 12 million and it is the #3 player in comparison websites for electronics products behind Google and Beslist.nl. Reshift holds a strong portfolio of online publications in Technology/ICT, electronics, photography and games offering significant synergies with Kieskeurig.nl."We are positive about Reshift as the new owner of Kieskeurig.nl. They have a leading position in the Dutch market for technology (ICT), electronics, photography and games content. This natural fit offers Kieskeurig new opportunities in the strategic playing field where it’s positioned," says Peter de Mönnink, CEO of Sanoma Media Netherlands."The acquisition of Kieskeurig is the most important step in our strategy for now," says Paul Molenaar, CEO and co-owner of Reshift. “We were looking for a significant enhancement of our online activities and have found it in Kieskeurig.nl.”