Sanoma Men's Magazines launches the Dutch edition of the internationally acclaimed cycling magazine Procycling on 19 March.
The first issue is a special issue about classic cycling races. This year the magazine will be published four times. The objective is to increase the frequency in 2009. The Dutch Procycling is made by the editorial team of weekly sports magazine Sportweek.
Sanoma Men's Magazines is a market leader in the Dutch cycling segment with its magazine Fiets. The publication of Procycling – licensed from the British publisher Future Publishing Ltd. – fits to its strategy to expand the market leading position in this segment.
Sanoma Men's Magazines is part of Sanoma Magazines, the magazine publishing division of the SanomWSOY Group.