Sanoma Bliasak Bulgaria will launch the Bulgarian edition of women's fashion magazine on 20 September 2005.

The premiere of Bulgarian Elle's first issue coincides with the 60th anniversary of the magazine's very first issue release. With the Bulgarian Elle, the magazine is now numbering 38 editions worldwide.

Sanoma Bliasak Bulgaria is part of Sanoma Magazines International (SMI). Sanoma Magazines International is part of Sanoma Magazines, the magazine division of SanomaWSOY.