According to the recent National Readership Survey, the Donald Duck magazine has over million readers in Finland. On average, 1.1 million Finns read the magazine. According to Donald Duck's Editor-in-Chief Jukka Heiskanen the growth has continued already for five years. The circulation of the magazine exceeded 300,000 in 2004.
Donald Duck is published by Sanoma Magazines Finland, which is part of SanomaWSOY's magazine publishing division Sanoma Magazines.