Outlook for 2024 (narrowed on 31 October 2024)
In 2024, Sanoma expects that the Group’s reported net sales will be EUR 1.32‒1.34 billion (2023: 1.4). The Group’s operational EBIT excl. PPA is expected to be EUR 170−180 million (2023: 175).
Regarding the operating environment, Sanoma expects that:
- The advertising market in Finland will decline slightly.
- The development in the economies of the Group’s operating countries is expected to be relatively stable.
Previous outlook (given on 7 February 2024)
In 2024, Sanoma expects that the Group’s reported net sales will be EUR 1.29‒1.34 billion (2023: 1.4). The Group’s operational EBIT excl. PPA is expected to be EUR 160−180 million (2023: 175).
Regarding the operating environment, Sanoma expects that:
- The advertising market in Finland will decline slightly.
- The development in the economies of the Group’s operating countries is expected to be relatively stable.
