Outlook for 2025 (given on 11 February 2025)
In 2025, Sanoma expects that the Group’s reported net sales will be EUR 1.28‒1.33 billion (2024: 1.34). The Group’s operational EBIT excl. PPA is expected to be EUR 170−190 million (2024: 180).
The outlook is based on the following assumptions:
- Demand for learning content will be relatively stable across the Group's main operating markets.
- The advertising market in Finland will be relatively stable.