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#1 in K12 learning services in Europe, leading the way in consolidating the market
Sanoma Learning offers printed and digital learning materials as well as digital learning and teaching platforms for K12, i.e. primary, secondary and vocational education. Our learning products and services enable teachers to develop the talents of every child to reach their potential. Through our local companies, we contribute to some of the world’s best-performing education systems.
Our learning business supports about 25 million K12 students (ie. 6-18 year-olds) across Europe. Sanoma Learning's market share of the European education market is ~18%.
Teachers and schools are our primary customers
Teachers are key decision-makers on which learning content to use
In our operating countries, learning content is largely publicly funded and typically represents 1−3% of public education spend
Our learning services provide teachers with everything they need
Printed and digital learning content created together with teachers and matching the local curriculum
Digital learning platforms, either linked to our content or open
Content distribution services
Our content has a positive impact on learning outcomes
Inclusive learning materials promote equal learning opportunities and support diversity and differentiation
K12 is a stable and resilient market
Stable population of approx. 75 million students in Europe corresponds to a market size of 4-5bn€.
Public spending on education is increasing, while spend per student varies between countries. Market is significantly fragmented and barriers to entry are high due to the localised nature.
K12 market is stable and predictable as teachers typically consider changing the learning materials only every 4−8 years.
Our best-in-class digital platforms and footprint in highly digitalised countries with high-quality learning outcomes give us unique benefits of scale.
Digitalisation within education is accelerating
Helping to drive market consolidation
Generating more stable revenue streams and higher profitability
Offering better scalability
Learning’s profitability to reach its long-term target of 23% in 2026 through process and efficiency improvement program Solar
Operational efficiencies that are expected to amount to approx. 55m€ annual operational EBIT, from 2026 onwards, are coming from:
Organisational optimisation* post curriculum renewals in Poland and Spain
Process improvements in all publishing operations
Continuing harmonisation of digital learning platforms
Overhead and other optimisations* across the SBU
* All organisational optimisation actions are subject to works council negotiations and other local legal procedures.
Sanoma Learning has been successfully built through M&A, and it represents ~80% of Group's profitability
Learning driving growth towards Sanoma's 2030 growth ambition, 75% of Group's net sales to come from Learning
We aim to increase the Group net sales to over EUR 2 billion by 2030, with at least 75% coming from the learning business. The growth is enabled by stable organic growth in line with long-term target level of 2-5% as well as acquisitions.
What we do
Sanoma Learning, the leading European provider of learning services
Market leader in European K12 with strong digital footprint and benefits of scale
Through a portfolio of modern, blended learning materials and methods, material distribution and digital platforms, Sanoma Learning supports learning and teaching in primary, secondary and vocational education. Our mission is to make a positive impact on learning by enabling teachers and schools to help all students to reach their full potential. Through our local companies, we contribute to some of the world’s best-performing education systems.
