Insiders

The following persons are included in Sanoma Corporation's public insider register pursuant to law: Chairman; President and CEO; the members of the Board of Directors; the Auditor, the Auditor in charge, and the Deputy Auditor. Based on the decision of Sanoma Corporation's Board of Directors, the public insider register also includes the members of the Group's Management and the Secretary of the Board of Directors.

The information is based on the register of Euroclear Finland Ltd (former Finnish Central Securities Depository) and it is updated daily. Please note that stock options are added to the table after the subscription period has begun.

When a person subscribes shares with stock options, the changes are presented in the 'Transactions' table as soon as the transaction is cleared by the Euroclear Finland Ltd (normally 1 - 3 days). At this point, the stock option is normally converted to an intermediate share and will not show on the 'Summary' table below. The changes are shown in this table, when Sanoma's Board of Directors have approved the subscriptions (10 - 12 times/year).

For all questions, contact Olli Turunen, olli.turunen@sanoma.com

Insider regulations

Those included in Sanoma's public insider register comprise, by law, the Chairman of the Board of Directors, other Board members, the President and CEO, her/his deputy, the company auditor, the auditor in charge, and the deputy auditor. Based on a decision made by Sanoma's Board of Directors, the Executive Management Group and the Board secretary are also included in the public insider register on other criteria.

Persons who, due to the nature of their work, regularly receive confidential information that can have an effect on the price of a Sanoma security* have been included in the company-specific insider register. These persons include, among others, those responsible for the most important businesses, finance, treasury, legal matters, strategy, development and communications, as well as the secretaries to the senior executives.

Sanoma's Insider Regulations comply with the Insider Guidelines issued by the NASDAQ OMX Helsinki insider regulations. According to Sanoma's regulations, insiders should trade in company securities at the time when the marketplace has as complete information as possible on circumstances affecting the company's share value.

In addition to permanent insider registers, Sanoma has project-specific registers as described in the NASDAQ OMX Helsinki insider rules.

According to Sanoma's Insider Regulations, an insider may not use inside information in order to obtain material benefit for her-/himself or another party by disposing of or purchasing Sanoma securities on her/his or the other party's behalf, or by counselling, directly or indirectly, the other party on trading in said security, nor disclose inside information to the other party unless this forms part of the normal performance of the insider's job, profession or duties.

Insiders shall time their trading in Sanoma securities so that such trading shall not undermine the trust in the securities markets. Regardless, whether Insiders have Inside Information or not, they may not trade in Sanoma securities during a period of twenty one (21) days preceding the date of the publication of the Company's Interim Report and twenty eight (28) days preceding the Financial Statements (closed window). Furthermore trading is not allowed during the entire publication day.

Further, Sanoma recommends that Insiders do not engage in short-term trade in Sanoma securities, i.e. to buy or sell the same securities within six (6) months, and that the trading will be dated, if possible, within the twenty-eight (28) day period after the publication of Interim Report or Financial Statement.

Euroclear Finland Ltd. maintains Sanoma Corporation's insider register. The information on insider holdings and changes therein is updated daily.

* Sanoma securities refer to shares in a Sanoma Group company and securities entitling to said shares pursuant to the Securities Markets Act (convertible bonds, warrants, stock options, bonds with warrants, and subscription rights). As defined in the Securities Markets Act, securities entitling to said shares stand for standardised options and futures referred to in the Act on Trading in Standardised Options and Futures (1 §, Chapter 10 of SMA), derivative contracts comparable to them (1 a §, Chapter 10 of SMA), and other derivative contracts (1 b §, Chapter 10 of SMA) whose underlying instruments are the above-mentioned securities and a depository receipt carrying entitlement to securities.