Business principles

Sanoma's stated mission is to be the market leader in satisfying people's need for information and education and for an easier and happier life. We cannot accomplish this without public trust.

The following principles offer guidelines for conducting our business and ourselves at the Sanoma Group. We expect our people to apply these principles in good faith to their day–to-day behaviour and decisions, including situations that have not been explicitly mentioned herein.

Each division, business and unit may provide a more detailed set of guidelines within this framework.

Sanoma Business Principles (pdf)