Our history

Our story goes back to 1889. From the birth of Päivälehti newspaper to the acquisition of SBS Broadcasting. Explore the Sanoma timeline by dragging horizontally or use the highlighted years to navigate to a specific period of the Sanoma history.

1889

The story of Sanoma begins in 1889 with the establishment of the newspaper Päivälehti in Finland.

1904

Sanoma corporation registered as publishing company for Päivälehti. Päivälehti discontinued, Helsingin Sanomat newspaper established.

1930

Sanoma acquires Viikkosanomat, the first weekly magazine.

1932

Tabloid newspaper Ilta-Sanomat was established.

1950

Sanoma expands to comics and womens’ magazines. Aku Ankka becomes part of our portfolio.

1954

Helsingin Sanomat becomes the biggest newspaper in Finland.

1970

Sanoma invests in printing capabilities and magazines.

1981

Sanoma acquires Helsinki Televisio Oy, the first television company in its portfolio.

1993

Separate companies were established for newspapers, magazines and digital communications.

1997

Nelonen receives permission to start nation wide television operations in Finland.

2002

Sanoma increases its holding in Young Digital Planet to 49%.
 

2003

Partly owned retail company Rautakirja merges into SanomaWSOY.

1999

Sanoma Corporation merges with book publisher Werner Söderström. SanomaWSOY is established.

WSOY acquires 27.8% of Young Digital Planet, a Polish company providing digital education solutions.

2001

Sanoma acquires the magazine portfolio from Dutch media company VNU.

2004

Sanoma expands its learning business in Europe by acquiring Malmberg in the Netherlands and Van In in Belgium.

 

Sanoma acquires the majority of shares (55.1%) of the Polish digital education solutions provider Young Digital Planet.

More than 50%

of net sales come from outside of Finland. Sanoma is now an international company.

2005

Magazine publisher Independent Media is acquired in Russia.

2006

Acquisition of NTK, a Hungarian educational publisher, and Perfekt, a Hungarian vocational training company.

2008

SanomaWSOY is renamed to Sanoma. Acquisition of the Polish educational publisher Nowa Era.

2010

Launch of the first iPad versions of newspapers and magazines. Focus on core operations: movie theatres, photography services, cable tv operations divested. All remaining shares of the Polish company Young Digital Planet are acquired.

2011

Sanoma acquires the SBS television operations in the Netherlands and in Belgium. Netherlands becomes Sanoma's biggest market. Tammi Oppimateriaalit was acquired and merged with the Finnish educational publisher Sanoma Pro. The Swedish educational publisher Bonnier Utbildning was acquired and renamed Sanoma Utbildning.

2012

Increased focus on consumer media and learning: kiosk operations divested.

2013

Sanoma launches a new house style that reflects its transformed identity.