Yves Berlize Appointed as the new CEO in Sanoma Media Belgium
Sanoma Media Belgium today announced that Yves Berlize is appointed CEO of the media company as of 1 April 2017. The appointment is a result of a change in the organisational structure at management level of the company. The current CEO Henk Scheenstra will leave Sanoma.
The change in management structure is a logical step for the company, which implemented a reorganization last year to add focus to its portfolio of brands. The new management structure is now more in line with the organization. By focusing on the domains of Women and Home Deco and achieving digital growth, the company wants to ensure a sustainable future.
Yves Berlize has considerable experience in media and currently fulfils the role of Domain Director Women in Sanoma Media Belgium. Berlize on his appointment: "I am starting this challenge with great pride of our strong brands and with great enthusiasm to further expand its digital activities!” The appointment of Yves Berlize does not alter the chosen domain strategy of Sanoma and its plans to grow further digitally.
Peter De Mönnink, CEO Sanoma BeNe: "With the appointment of Yves, we have built a strong local management in Belgium. I am confident that he and his team will successfully pursue the chosen strategy. "
Henk Scheenstra was CEO of Sanoma Media Belgium for the last two years. He is leaving the company having fulfilled various roles in Sanoma over the past 21 years. According to De Mönnink, "Henk has meant a lot to Sanoma, he's someone who has contributed to our brands with passion and knowledge of the field, and who has stimulated growth of the company over the years. We are very grateful for Henk's commitment to this company that largely defined what it is today: a cross-media company with great potential.”