Sanoma and Fokus Media Agree on Transaction of Custom Publishing and Close Co-operation on Content Marketing
Sanoma Media Finland has entered into an agreement with Fokus Media on strategic co-operation in content marketing. Sanoma will sell its Head Office custom publishing operations to Fokus Media, and Fokus Media will become Sanoma’s partner in producing content for growing content marketing needs.
”In a marketing tool box of an advertiser, own media is a very efficient way of reaching and impacting. Co-operation with Fokus Media will enable Sanoma to better fulfil this growing need of our customers and build attractive and efficient cross-media solutions by combining both their own media and our products,” explains Sami Smolander, Head of Sanoma’s B2B Media solutions.
Fokus Media will take up these custom publishing operations in addition to its existing magazine publishing operations.
”A part of the Head office team, a very qualified team with multiple awards, will transfer to Fokus media and continue their close co-operations with the current clients in print and digital. Stakeholder magazines and producing customized content fits well in our way of working and complements our offering in targeted media solutions,” comments President Tapani Pitzen of Fokus Media.