The world around us is changing rapidly. It is something we have to factor in when reviewing the past year or looking towards the future. We are also an active player in this changing world.
In terms of content, media and education – the two sectors in which Sanoma operates – have a significant impact on the development and the dialogue in the society. We make a difference.
In terms of business, it is important to identify the areas that we can affect and those that are beyond our control. We must focus on the aspects that we can affect. We are operating in sectors where we can, for example, steer the direction of change or accelerate its speed. Building on our strengths, change offers us opportunities to succeed, grow and win, even under turbulent circumstances.
Over the past year, Sanoma developed into what it is today: a whole consisting of three independent business units. Our media operations in Finland and in Belgium and Holland, as well as our learning operations in five countries, are all undergoing a transformation, each at their own pace. We have established strong customer relationships in all of our operations, and we know our customers thoroughly. In addition to being drivers of change, customers determine its direction.
To successfully respond to customers’ needs, we must continuously improve our product competitiveness and innovation power. A strong corporate culture also supports our competitive ability. At its best, corporate culture is based on a combination of in-depth professional skills and the right kind of humility.
I would like to extend my warm thanks to Sanoma’s management and employees for the past year. Together we were able to further specify our direction, set the right goals and implement changes effectively. What we achieved is also evident to our shareholders: our share price has developed favourably, and our ability to pay dividends is stronger than before.
I hope you will enjoy our annual report. Thank you for your trust and support
Pekka Ala-Pietilä, Chairman of the Board, Sanoma